The Ripple Effect: When a Single Gourmet Television Moment Rewrites the American Grocery List
A chef reaches for an obscure ingredient on a premium cooking program, and within weeks, that ingredient is backordered at specialty retailers across the country. The relationship between gourmet television and food culture has always been influential, but in the age of social media amplification, the distance between a single broadcast moment and a full-blown national trend has collapsed to almost nothing. The consequences, for both the foods involved and the culinary traditions they represent,