Isiah Thomas

Founded in the Aube in 1788, the Cheurlin family celebrate over 9 generations of growers. For over two centuries, they have continued the hands-on tradition of their ancestral founder, staking their name and reputation on producing, cultivating and crafting France’s finest champagnes. Adding a modern twist to hand-harvesting and hand-riddling is the current generation of Cheurlin’s. Award-winning and eco-friendly, this family of growers is certified HVE/TerraVitis thus earning France’s highest degree for instituting and maintaining environmentally-sound practices. This winning combination of tradition, sustainable growing methods and zero to little dosage, produce champagnes with finesse and purity to match their sturdiness.

The Cheurlin family estates are located in the Aube, near the home of Renoir and city of Troyes. Grapes grown in this southern region of Champagne have long been regarded as the essential component of producing quality champagne. The Aube’s Kimmeridgian soil is a blend of limestone and clay with rich layers of seashells. This chalky soil maintains acidity and encourages rich structure and boisterous fruit flavors. When mixed with the Aube’s slightly warmer temperature, this region produces Champagnes broader and softer than any other. For centuries, this incomparable soil has captivated the world of wine. Cheurlin Champagne is made from only the best grapes, grown in the family vineyards.

NBA legend Isiah Thomas discovered champagne after winning the 1989 NBA Championship. Known for his business savvy and philanthropic endeavors as much as his storied athletic career, Isiah and his wife Lynn wanted a healthier, great tasting champagne without the added sugar. Isiah is quick to point out, “it had to be reasonably priced and it definitely couldn’t come with a headache the next day. It took years but that’s exactly what we found in Cheurlin Champagne.”

The recent partnership between Isiah Thomas and Thomas Cheurlin may seem unlikely, but when you see these two men together, you find great similarities. Both men share a devotion to honesty and hard work, a commitment to excellence and collaboration, a passion for giving back, and a love of great champagne. After forming their alliance, ISIAH Imports was born, and Cheurlin Champagnes was introduced to the United States.

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